Pollocksville is a small town in Jones County, North Carolina, located near the juncture of Route 58 and U.S. 17. Despite having a population of less than 300 permanent residents, area law enforcement officials and business owners had, in 2013, noticed a recent spike in prostitution activity in the area, particularly in local hotels. Consumer level demand provides the revenue stream for all prostitution and sex trafficking, and was targeted by local officials in their response. In September 2013, deputies from the Jones County Sheriff’s Office, with assistance from the Pollocksville, Jacksonville, and Maysville Police Departments, conducted a three-day sting dubbed “Operation Room Service.” Although several key details of the operation were not disclosed to the public, members of the media reported that 11 men and women were apprehended after showing up at two locations– an undisclosed hotel in Maysville, and the Trent Motel in Pollocksville. While “most of [those] arrested were charged with solicitation, some other men were arrested when deputies say they showed up to pay for sex.” Whether or not the sting was initiated on the web or at street-level remains unclear. Arrestee names and mugshots were publicized in local media outlets.