Lugoff is a small, census-designated place of about 9,000 residents, situated in Kershaw County, South Carolina, northeast of Columbia. In late July 2015, the Kershaw County Sheriff’s Office staged a web-based reverse sting at a Lugoff hotel. Undercover officers placed decoy advertisements suggesting prostitution, and arranged to meet the individuals who responded to the listing at the hotel. The sting, staged over a one-day period, resulted in the arrests of four sex buyers. Each was charged with solicitation, and had their names, ages, hometowns, and arrest photos publicized in press. The penalty for solicitation of prostitution in Kershaw County included a $200 fine or up to 30 days in jail. The four men bonded out of the Kershaw County Detention Center while awaiting adjudication of their cases. About addressing the local prostitution problem through arrest and disclosure of the identities of sex buyers, Kershaw County Sheriff Jim Matthews said, “While the penalty for solicitation of prostitution is minimal, for some of these men the repercussions when they get home might be more severe. We will be doing this kind of operation again in the future.”