Keyport is a borough in Monmouth County, New Jersey, with a population of roughly 7,000. Prostitution activity has been well-documented in the city and surrounding communities, and in unincorporated areas of the county. This activity and the problems and ancillary crimes it generates results in complaints to law enforcement agencies from residents and businesses.  Consumer level demand provides the revenue stream for all prostitution and sex trafficking, and has therefore been targeted by local law enforcement agencies as a strategy for prevention and response. Demand reduction tactics used in the borough include the arrest of sex buyers and the public disclosure of their identities. For example, in September, 1998, a two-month investigation into prostitution in the Bayshore area culminated with raids of massage parlors in Keyport and Middletown by the Bayshore Narcotics Task Force. The investigation began when a woman reported to local police that her husband was patronizing a massage parlor on Jersey Ave. The investigation into activities at the Keyport massage parlor on Route 35 and the Middletown parlor involved surveillance and undercover officers from the task force infiltrating both establishments which provided probable cause to obtain search warrants. The warrants were executed by members of the task force, along with the Middletown Emergency Services Unit and Middletown Detectives. Patrons listed on records as well as those observed going into the establishments were interviewed.  After arrests were made at the brothels, police conducted a reverse sting operation.  Three men were arrested on charges of soliciting prostitution, and their identities were included in news releases.