Zephyrhills is a city of about 16,000 residents situated near Tampa Bay in Pasco County, Florida. Some areas of the city have been known for street prostitution for decades, particularly along U.S. 301.  Cases of targeted homicides of women engaged in prostitution have also been documented.  Community complaints about prostitution play a role in police responses, which have included efforts to combat consumer-level demand.  According to a 2012 National Assessment survey completed by members of the Zephyrhills Police Department, the city conducts roughly 1-2 reverse stings per year and publicizes the identities of the men arrested.  Officers have used reverse stings and identity disclosure tactics since 2005.  In their demand reduction efforts, the ZPD has at times collaborated with the Pasco County Sheriff’s Office.