Roseville is a suburb of Sacramento with roughly 110,000 residents, located along Interstate 80.  The Roseville Police Department has made prostitution arrests over the years and fielded numerous complaints from residents about prostitution activity.  The town also has known cases of sex trafficking, such as a 2010 case in which a couple held a 15 year old runaway girl and forced her to engage in prostitution for two weeks, in Roseville and Sacramento.  To address prostitution and sex trafficking, the Roseville Police Department has conducted reverse stings.  For example, in 2008, Roseville police posted a decoy online ad and made 12 arrests of sex buyers at a hotel that collaborated with police in setting up the reverse sting.  During similar operation in August 2017, Roseville police cited 10 people for soliciting a prostitute.

More recently, a Sacramento County sheriff’s detective and 11 others were arrested during a web-based reverse sting conducted in December, 2017. The sheriff’s department was notified of the arrest and conducted an internal  investigating of the detective’s involvement in prostitution. All of the men were cited in the field by officers and then released on a misdemeanor charge.  Police said eleven men and a woman responded to the ads and were told to meet their “dates” at a location in Roseville, and were arrested after they offered the undercover officers money in exchange for sex.  Those cited had their name, age, and city of residence released to news outlets.  In March, 2019, Roseville police arrested a Chino Police Department sergeant on suspicion of having sex with a 16-year-old girl and solicitation of prostitution.