Placer County, CA

Tactics Used

Reverse stings
Auto seizure
Community service
Public education
Neighborhood action
SOAP orders
John school
Web stings
License suspension

Placer County is located just east of Sacramento, California and has a population of about 386,000 residents.  The county is included within the greater Sacramento metropolitan area, and contains several substantial cities, including Roseville and Auburn. The cities and unincorporated areas within the county (and the larger Sacramento region) have had substantial documented sex trafficking and prostitution activity.

To address both prostitution and sex trafficking, the Placer County Sheriffs office has collaborated with local, state, and federal agencies to conduct reverse stings, and comprehensive operations that have targeted commercial sex buyers, providers, and traffickers.  For example, in December 2018, Auburn Police reported a human trafficking investigation inside city limits resulted in the arrest of eight women on suspicion of prostitution, a man and woman arrested for pimping, and two men arrested on suspicion of soliciting for prostitution. The arrests took place during a two-day operation led by Auburn Police, and included the Placer County Sheriff’s Office special investigations unit, county probation and the California Alcoholic Beverage Control office.  A total of 17 people were contacted during the two-day operation, according to Auburn Police. During one of the operations, a woman was arrested and charged with child endangerment for bringing a small child with her during the course of participating in prostitution.

In February, 2018 a three-city, multi-agency task force operation designed to combat human trafficking resulted in the local arrest of three men, two for pimping and pandering and one for solicitation. The three-day operation on human trafficking, Operation Reclaim and Rebuild, was conducted throughout California, including Lincoln, Rocklin and Roseville, and resulted in 510 arrests statewide, including 178 males arrested for solicitation. In Auburn, one man was arrested for solicitation. A detective of the Auburn Police Department and the Placer County Special Investigations Unit helped organize Operation Reclaim and Rebuild’s local efforts, and said that arrests of sex buyers occur regularly:

“We focus on underage victims and work on the supply and demand theory. We try to save and rescue the children, arrest pimps and move forward on charges and, on the demand side, work to reverse John stings. We need to stay on top of and work both sides, supply and demand.  If there is no demand, there wouldn’t be a problem.””




Key Partners

  • Placer County Sheriff’s Office
  • Placer County Special Investigations Unit
  • Auburn Police Department
  • California Alcoholic Beverage Control

Key Sources

Reverse Stings, Shaming:

Background on Local Prostitution and Sex Trafficking:


State California
Type County
Population 386166
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