North Little Rock is a community located in the Little Rock, Arkansas metropolitan area, near Jacksonville in Pulaski County.  The city has a population of roughly 64,000.  Prostitution and sex trafficking activity have been well-documented in the city and surrounding communities.  This activity and the problems and ancillary crimes it generates results in complaints to law enforcement agencies from residents and businesses.

Consumer level demand provides the revenue stream for all prostitution and sex trafficking, and has therefore been targeted by local law enforcement agencies as a strategy for prevention and response.  Police have conducted reverse stings, and the names, ages, and photos of those arrested were made public.