Newberry is a town located in northern Florida near Gainesville, and has a population of roughly 4,000. Prostitution and sex trafficking are well-documented problems in the area. In response to complaints from residents, at least one reverse sting has been conducted in Newberry by the Alachua County Sheriff’s Department. In the 2008 operation, six men were arrested on charges of soliciting for prostitution, including some who were seen and heard making their offers on new high tech surveillance equipment being used by the sheriff’s office. The value of the services being sought was in the $10 to$20 range. The arrests were made in the 4200 block of SW 20th Lane and the 7500 block of W. Newberry Road, on the west side of Interstate 75. At the time, police said they expected to conduct such operations on a monthly basis.