Holyoke is a city of approximately 40,000 residents, located just north of Springfield in Massachusetts.  In response to growing community concern, the Holyoke Police Department has incorporated the use of reverse sting tactics to apprehend “johns”. In the majority of cases, police first identify an area as high-traffic based on residents’ complaints, then employ both male and female officers to pose as decoy “johns” and prostitutes. When either party is approached and solicited, an arrest is made. To deter future offenders, Holyoke police release arrestees’ names and identities to the public.