Gulf Shores is a coastal city of about 16,000 residents in Baldwin County, AL. Prostitution activity has been well-documented within the county, and the problems and ancillary crimes it generates results in complaints to law enforcement agencies from residents and businesses.  Among the more serious crimes associated with the local commercial sex market is sex trafficking. Consumer level demand provides the revenue stream for all prostitution and sex trafficking, and has been targeted by local law enforcement agencies in some operations.  The Gulf Shores Police Department has partnered with nearby county and city law enforcement agencies to conduct at least one reverse sting in the community. In early 2008, in coordination with the Baldwin County Sheriff’s Office, police departments from Daphne, Foley, and Gulf Shores conducted reverse stings on a local level. As a result of the multi-city collaboration, 57 sex buyers were arrested. According to media reports, the BCSO placed decoy advertisements for escort services in the Mobile Press-Register in the weeks leading up to the sting and arranged meetings with the men who responded. In the days following the sting, all of the arrestees’ names were released to the public. In a period of a week, the anti-prostitution investigation resulted in the arrest of 20 sex buyers in Gulf Shores alone.