Bentonville is a city of approximately 36,000 residents, located in Benton County in northwest Arkansas. It is best known for being the corporate home of Walmart. As the current hub of its operations, the city hosts a large number of businessmen and contract workers traveling to and from Walmart headquarters. As a result, residents have noted an increase in (and growing demand for) commercial sex sales in and around Bentonville’s hotels.  Local police note that online solicitation is the dominant method of arranging transaction in the city.  In response, the Bentonville Police Department has implemented a series of demand-focused tactics to identify sex buyers. Officers routinely conduct street-level reverse stings and web stings to apprehend “johns”. Police have also set up phone lines and websites for decoy “escort agencies,” and frequently screen websites (like Craigslist and Backpage.com) known to be used for solicitation. To deter johns, the BPD also releases the names and photos of arrestees to the media.