The plan included public identity disclosure: Arrest information, including the identities and booking photographs of arrested sex buyers, were released to the public. Prostitution and patronizing prostitutes are third-degree misdemeanors for first-time offenders and the maximum penalty upon conviction is up to one year in jail and a $2,500 fine. Penalties increase for repeat offenders.

According to media reports of the announcement, the plan involved the District Attorney working initially with police in Upper Merion and Montgomery Townships because those areas are home to numerous hotels that are often used for commercial sex in order to shield their actions from public view and law enforcement. The enforcement initiative is a response to complaints from the public and business community about prostitution activities that occur at hotels, which fuels other crimes with detrimental impacts on the community. The public has been asked by the D.A.’s office to report suspicious activity to local police.

In April 2014, the Montgomery Township Police Department and Montgomery County Sheriff’s Office coordinated efforts to conduct a web-based reverse sting. Officers staged the operation in the Montgomeryville section of the township, and placed decoy listings online advertising prostitution services. Ten male sex buyers were arrested as a result. In a press release, the MTPD reported that “the advertisement received hundreds of responses via text messages and phone calls where individuals allegedly agreed to pay money for the advertised services.”

In November 2019, two undercover operations targeting prostitution in Montgomery Township and Horsham Township resulted in the arrest of nine male sex buyers. According to reports, the arrested sex buyers were from various counties throughout the state including, Bucks County, Montgomery County, and Philadelphia counties. The men answered online advertisements planted by detectives for prostitution services. Hundreds of men reportedly called or texted the undercover investigators and arranged a time and location, and finalized a price for sexual services. Arrest were made upon arrival at locations in Horsham Township and Montgomery Township. Police charged each man with third-degree patronizing a prostitute.